Background
Waterdrop is an Austrian brand promoting hydration and sustainability that focuses on concept marketing, and they heavily rely on the power of social media to promote. Social media users are always more interested in unique and personalized products. This makes it essential for Waterdrop to find ways to capture their interest during marketing communication.
The Challenge
To spark customer interest, Waterdrop decided to offer personalized laser engraving services on its bamboo bottle caps and bottles in-store. When selecting a laser engraving machine, Waterdrop needs to consider the following factors.
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Cylinder Engraving: Waterdrop's drinkware comes in various sizes, which requires the engraving machine to be adjustable based on the dimensions of the items being engraved, ensuring optimal engraving results.
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Fast Engraving: Users often quickly share interesting products on social media, and after lively discussions, these products can become trending topics. This places demands on the engraving machine's speed; if the engraving process is too slow, users may lose interest and shift their focus to other topics.
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On-Site Engraving: As a brand that drives user purchases through concepts, Waterdrop needs to integrate online and offline interactions, finding triggers that encourage customers to visit the store and share their purchase experiences online. This necessitates that the engraving process be conducted in-store.
The Solution: LaserPecker LP4
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Rotary Extension: The rotary extension compatible with the LP4 comes with various interchangeable fixtures, allowing it to securely hold bottles of different sizes.
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High-Speed Performance: With engraving speeds of up to 4000 mm/s, the LP4's dual-light system features a 10W 450nm Blue Diode Laser and a 2W 1064nm Infrared Laser, ensuring fast and precise engraving. This provides customers with a seamless purchasing experience and allows for immediate social media sharing.
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Powerful Compact Design: The LP4's compact design allows it to fit comfortably in retail environments without taking up excessive space， and its lightweight construction makes it easy to move and set up in various locations within the store, facilitating promotional events or special engraving sessions that can draw customers in. By enabling immediate engraving in-store, the LP4 allows customers to see their products personalized on the spot, encouraging them to share their experiences on social media, which can drive further interest and foot traffic.
Implementation and Results
By offering free laser engraving, Waterdrop successfully harnessed the power of social sharing. Users responded enthusiastically to this service online, engaging in lively discussions on Instagram. These related posts became trendy topics, driving online traffic to capitalize on foot traffic to physical stores.
