In an era where product-homogenization becomes a main threat posed to branded companies, LAMY finds a way to make break.
Background
LAMY, a renowned German brand in the fountain pen industry, has built a strong reputation for its exceptional quality and excellent design. The long-lasting durability has always been a core value offered by LAMY. However, with the market evolving and more competitors entering the industry, the protective moat around LAMY's product strength has been weakening. At the same time, consumer behavior has shifted; customers no longer view fountain pens merely as writing tools but rather as expressions of their identity and personality. This change presents LAMY with an opportunity to engage more deeply with consumers, but it also brings significant challenges.
The Challenge
With the increasing demand for personalization, LAMY identified an opportunity to enhance customer engagement by offering customized engravings on their pens. However, traditional laser engraving machines is not the solution because of following facts:
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Quick Turnaround: Consumers entering LAMY stores expect to walk out with a personalized, engraved product. However, traditional engraving machines require the items to be sent to a factory for engraving, resulting in a turnaround time that typically takes a week or even longer.
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On-site Engraving: The second issue with traditional engraving machines is their size. Their large dimensions require LAMY to allocate dedicated workspace in the store, and it may even necessitate renovations, which is impractical for LAMY.
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Easy Operation: LAMY aims to control administrative costs by enabling its employees to operate the machine for precise engraving without requiring specialized training.
Faced with these issues and challenges, LAMY began searching for an engraving machine that could meet all its needs, and that’s when LaserPecker caught their attention.
The Solution: LaserPecker LP3
After conducting extensive market research, LAMY identified LaserPecker as the ideal partner to address these challenges. LaserPecker’s LP3 model emerged as the perfect engraving solution due to its:
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High-Speed Engraving: Born for metal engraving. The LaserPecker LP3 offers 1W 1064nm infrared laser. With engraving speed up to 800mm/s. It significantly reduces wait times for customers who want instant personalization., ensuring them a seamless and interactive buying process.
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Compact Design: Small and portable, The LP3 is 6.64 x 2.44 x 6.67 inch, allowing it to fit seamlessly into LAMY’s retail stores without requiring additional workspace (only need a corner on the front desk).
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Three-Step Operation: The LP3's intuitive system allows anyone new to the machine to get started easily with just three simple steps, significantly easing the learning curve. This enables LAMY's employees to use the machine without specialized training, thereby reducing administrative costs.
Implementation and Results
LAMY has witnessed a 20% month-on-month increase in traffic to its stores in the first month it provided laser engraving service. By offering personalized services through laser engraving, LAMY successfully added extra value to its products and achieved product differentiation. In an era of homogeneity, this allowed them to break through the market clutter and make the purchasing process more enjoyable for consumers.
Are you company facing the same challenges? Send us an email at marketing@laserpecker.com. We would love to help and boost your brand to the next level.
