Collection: Case Study
To retain consumers in store, Lancôme employed this strategy
By implementing a laser engraving strategy, Lancôme extended customers' in-store time, allowing sales personnel more opportunities to engage in conversation.
Differentiating Product by Added Value Helps LAMY Breakout
LAMY has witnessed a 20% month-on-month increase in traffic to its stores in the first month it provided laser engraving service.
The Power of Social Sharing: Waterdrop Did This
By offering free laser engraving, Waterdrop successfully harnessed the power of social sharing. Users responded enthusiastically to this service online, engaging in lively discussions on Instagram. These related posts became trendy topics, driving online traffic to capitalize on foot traffic to physical stores.
